SuperfoodLx founder Paula Francis

When start up haircare brand founder, Paula Francis’ hair fell out due to stress, she and her mother Cherry Francis started SuperFoodLx to help address all of this and more using plant based remedies.

Hormonal changes, autoimmune diseases, thyroid disorders, and stress are among the known causes of hair loss in women. When Paula suffered severe hair loss due to a combination of stress and poor hair product choices, Cherry made her a pomegranate, safflower and squalene based pomade which helped her hair to recover. A year and a half later, Paula’s hair fell out again due to dietary changes and this sparked the idea for their now best seller Kelp & Spirulina hair skin and nail vitamins. Paula says ‘Diet can also strongly influence hair health and many of us do not realise that our diets are not as complete or high in nutrients we think. Having much of our food imported or grown in nutrient poor soil-even if the food is organic, often the nutrient content is not as high as it would have been 10 or 15 years ago.”


Receding hair lines, thinning crowns all complimented with a few flecks of grey are signs typically associated with a man advancing in age, this new ‘beauty pandemic’ is affecting an increasing number of millennial women. Cherry Francis, Nurse andCo-Formulator from vegan haircare brand SuperFoodLx, says that women as young as 18 years old are asking for help in combating hair loss and early greys.


Besides ageing, hair loss in women can also be caused by a myriad of factors which includes:

– Hormonal imbalance: due to irregular period cycles and stress

– Menopause

– Sickness

– Motherhood

– Diet and nutrition

– Environmental pollution



Is stress a factor?

Doctors and researchers have always noticed a strong correlation between stress, anxiety, depression and hair loss.As the number of millennials battling these issues rises, so does the rate of hair loss. Cherry says that; “the number of teenagers and young women asking for help with receding hair lines and premature greys is definitely becoming more frequent”.


Paula believes that stress is a significant factor causing female hair loss"

“Stress can interrupt the cycle of hair growth by moving hairs out of the growth phase prematurely. It is not just high peaks of stress such as a death, a relationship split or something of similar severity which can cause hair loss. A high pressure job, motherhood orany type long running ‘low level stress’ can affect the hair growth rate and density and this is what I feel most people are affected by”.


What you eat or don't eat can make a difference


Paula says that “Many people are having restrictive diets or maybe switching to veganism. Any diet can work as long as you ensure that you are regularly eating a broad range of unprocessed vitamins and minerals. Many of us rely on quick filling wheat based or processed foods and these are not always the most nutrient rich”

Though the range is quite small, each product has been created with a purpose of making the hair stronger, thicker or grow faster. Heres the product list:

Quinoa Protein Strengthening Shampoo and Conditioner These were created to help reinforce and strengthen the hair from the outside that is damaged or brittle due to diet or hair styling choices. Great to pair with aSuperFoodLx vitamin supplement.

Kelp and Spirulina Hair Skin and Nails vitamins The go to option for those with’ stress, diet and hormone related hair thinning and weak slow hair growth. Reviews show nail chipping and flaking and hair fall from the scalp stop after 4 weeks with new stronger hair growth coming through within 6- 8 weeks.

Illuminism Pomegranate Detox Balm The product which started to brand. Designed to accelerate hair growth by acting as a topical vitamin application. The rosemary and peppermint essential oil help reduce dandruff while the punic acid from the pomegranate increases hair flexibility.

Intelligence Hydrating Hair Cream One of the best sellers across all ethnicities. Active ingredients include; flax, apricot, squalene and grape seed. A perfect balance of hydration and moisture with a healthy dose of plant based fatty acids, trace minerals and vitamins.

Bamboo Silica and Biotin 5000 mcg A vitamin supplement designed to give emotional and beauty benefits. Accelerate nail and hair growth ,stronger smoother, hair and nail growth and boost collagen production. The level of biotin helps with winter SAD, anxiety and depression management.

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