Riana Juma

Fenty Beauty MUA Riana Juma talks to Spell about colour matching, Gloss Bombs and her favourite Rihanna make-up looks

What’s a typical day in the life of a Fenty Beauty MUA?

I come into the store and do the usual tasks of cleaning the counter and putting out products. Then the customers arrive and we start colour matching. We focus on complexion, so that includes foundation, concealer, bronzer, powders and highlighters. My day consists mainly of talking to the customers about the products and colour matching.

Who is the Fenty Beauty customer?

There are generally two types of customer: young people, and people who don’t usually wear make-up but want to try out the products.

Do some customers get their make-up done, then leave without purchasing?

Actually, no! People come in to the store because they really like the products that they see, and then they usually end up buying something.

What are your three all time favourite Fenty products?

I like the Soft Matte Longwear Foundation because I have oily to combination skin, so I like my base to be matte. The Sun Stalk’r Bronzer is a favourite because I haven’t tried any other bronzer that is dark enough to warm up my face - Rihanna has nailed that. Lastly, the Gloss Bomb is moisturising, good for everyday use and looks amazing on top of lipstick.

Fenty Beauty Sun Stalk'r bronzer
Riana's go-to Fenty Beauty Sun Stalk’r Bronzer

What was your reaction when Fenty Beauty launched?

I thought, “Oh my God, did she just pull out 40 shades of foundation? I need to buy this ASAP”! I heard really good reviews about the foundation, so I got shade matched at Harvey Nichols as soon as I could.

A lot of brands have followed suit and expanded their foundation shade ranges. Does Fenty still have the edge?

Yes. I feel like some brands still don’t get the foundation shades right. At Fenty, we cater for different undertones. A lot of people don’t realise that they have different undertones; they just think they’re light or dark. When we colour match them at the Fenty counter, it’s much easier for them to find the perfect foundation.

Soft Matte Longwear Foundation

What are your key colours for autumn?

Dark shades. Burgundy, red, burnt orange and browns.

Follow Riana on Instagram @rbeaute_

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