Naeemah LaFond

The self-professed ‘Queen of Statement Hair’ tells us about her niche and dishes out advice on hair care and repair.

You’re the self-professed ‘Queen of Statement Hair’ - what does statement hair mean to you and why did you make it your niche?

My definition of statement hair is hair that makes you feel something. Just like a good piece of art it takes you on a journey no matter how brief that journey may be. It brings emotion. Creating statement hair isn’t a niche that I’ve created for myself, it’s just how I express my artistry and how the world receives it. 

Your own hair makes a statement in its gorgeous texture and volume. Have you always worn it like that?

I’ve had many different hairstyles. As I’ve grown I’ve realized that wearing my hair big with lots of texture is how I feel most like myself. 

During the rise in the BLM movement in 2020, you used your platform to create a guide about how brands and industry decision makers can support black hairstylists, which received a lot of press. How did you cope with the attention at the time, and what are your thoughts about the same topic six months on?

I was relieved to finally speak so openly about the things that myself and so many of my Black colleagues experience in this industry. Six months later l do see that a lot of work is being done but there’s so much more work to do. Deep systemic issues don’t disappear overnight. 

What’s your advice for young stylists starting out in the industry?

Always remember that the magic happens outside of your comfort zone. If I know anything to be true in this world, that’s it.

Amika The Kure Multi Task Repair Treatment

Amika’s new the kure multi-task repair treatment looks great for damaged hair. What do you like most about it?

I love that the new Multi Task Repair Treatment only needs to be processed for 60 seconds. Being a busy Mom, I love anything that can get the job done in less time. The consistency of the product also speeds up the wash day experience because of all of the glide that it offers. My detangling session has become a lot less of a chore because of the Multi Task Repair Treatment. 

Can we really ‘repair’ damaged hair? Isn’t the best option to cut it off and start again?

Cutting all your hair, especially after colour damage isn’t necessarily an option for many women. It helps to have the ability to seal split ends, even it’s temporary, so that you can have healthy looking hair as you grow out and gradually cut the damage. 

What’s the healthiest way to colour your hair without damaging it?

Going by the advice of a professional stylists that can assess your hair and understand what the healthiest process would be for your new colour is the best. Everyone’s hair is different and everyone’s hair history is different. All of that needs to be taken into account before coming up with a plan for colour.

What are some of the most common mistakes you see that lead to damaged hair?

The most common mistake that leads to damaged hair is excessive heat and not using a proper heat protectant like the blockade heat defense serum. Heat damage brings on excessive breakage, which there’s definitely no turning back from. 

How can you bring bounce back to hair that’s lost its elasticity?

Using products that have deeply penetrative, moisturizing, and nourishing ingredients like plant butters and vegan proteins will help to restore the elasticity in the hair. 

Follow @NaeemahLaFond on instagram.

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