L'Oréal Colour Trophy award winner Adem Oygur

We speak to L'Oréal Colour Trophy Afro Award winner Adem Oygur about his win, colouring for curly hair, and his colour icons

What did winning mean to you?

Winning the L’Oréal Colour Trophy Afro Award was hugely exciting for me. It was such an honour to have the work that myself and the team from Errol Douglas London created to be recognised by the industry. It has always been a lifelong ambition of mine to become a member of the L’Oréal international family and it meant the world to me for this ambition to be realised.

Adem Oygur

What are your tips for colouring curly hair?
Curly hair presents so many opportunities. The texture enables the maximum level of creativity due to the ability to place the colour in order to accentuate and define the overall look.

The main test is to balance the colour application to avoid dehydration and it’s great to be able to push my creativity to work in this way. The use of protective bond builders, like L’Oréal Professionnel Smartbond strengthens the curl before using a freehand application technique as opposed to foils. I use low developer concentrations and always finish with a gloss as the reflective qualities of curly hair are lower and give a great glossy finish. The perfect range for styling curly hair is the L’Oréal Professionnel Tecni.Art as it's super diverse and caters for all hair types and textures. From a colour point of view, I use L’Oréal Professionnel Dia Richesse.

Adem Oygur

Why is it important to see a colourist rather than attempting to colour your hair yourself?
A professional Colourist can help you to create a colour finish personal to you. A professional finish can have dimension and be multi-tonal - the possibilities available with colour placement, technique and a full spectrum of colours in salon is incredible and unlimited. A consultation with your Colourist will also ensure that you are treating your hair in the best possible way, working to maintain the health of the hair.

Adem Oygur

Who is your colour hair icon?
My colour icon is Daniel Galvin OBE.

Adem Oygur

What are your colour trend predictions for A/W19 and S/S20?
A/W19 - Vegetable colours, which provide infinite variety. They are quick to apply and non-permanent. The cooler months will see warmth and depth in brunettes and ice-cool tones for the blondes.


S/S20 - Solar tones seem to be the way forward in fashion, and hair often follows. I forecast that ombres will remain strong with a rooty base and ends with tones of purple, coppers and golds.

Follow Adem Oygur on Instagram.

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