Jamelia Donaldson

Spell talks to the founder of TreasureTress

Tell us about TreasureTress?

It’s Europe’s largest monthly discovery subscription box for women with naturally kinky and curly hair. We essentially act as a GPS for natural haircare by helping women navigate their natural hair journey and define for themselves what’s hot and what’s not.

What works amazingly for one woman may not work as well for another - that's the beauty in having products delivered to your door each month.

What gave you the idea to start the brand?

I was frustrated by the lack of representation of women with naturally curly and kinky hair as well as the lack of accessibility to products and the substandard shopping experiences available. I decided to create what I wished already existed: a luxurious, fun, refreshing and enjoyable product discovering experience, specifically catered to women with a similar hair type.

What can customers expect in the boxes?

Customers can expect to receive 4-5 full sized products from different brands and ranges. The purpose of the box is to not only provide the products they need, but also the information. By joining, you become part of an exclusive online community of women sharing their thoughts on products, educating and demonstrating the results.

Visit TreasureTress here

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