Uber-Cool West Coast Beauty Brands You Need To Know About

The land of sunshine and palm trees is giving us these essential native beauty brands

Hair & Beauty

Ever since the likes of Cher and Dionne, The Red Hot Chili Peppers and Dr Dre came into our lives, we’ve been pretty fixated with California and all things West Coast. And being the home of Hollywood, it also rivals Paris for producing the latest ‘it’ beauty products and treatments. Here are three indie brands to look out for. 

Smell Bent

This niche yet relatively purse-friendly perfumery pretty much encapsulates the quirky dizziness of Californians. The packaging is fairly simple yet cuts a dashing figure on a dressing table, plus the creations inside are a whole new level of kooky, without going over the top. They smell like nothing you will ever have encountered and are slowly gaining a cult following here in the UK. Our favourite? St Tropez Dispenser, which makes us want to rollerblade in a bikini down Venice Beach, with a cheery blend of coconut, jasmine absolute and musk – the ultimate tonic for dark days. £45 Roullier White

Skin Laundry

L.A.-based Skin Laundry started out as a treatment salon specialising in lasar facials. They later launched a product line that proved just as popular as their sought-after services. Our favourite from the range is the Clarifying Medicated Foaming Wash, which is ideal for oily, acne-prone complexions. It both cleanses and exfoliates with salicylic acid and soothes inflamed skin with willow bark extract – but doesn’t leave it stripped of moisture afterwards. £22 Liberty

Free Your Mane 

This line of chemical-free hair care began when the founder was searching in vain for hydrating, smoothing products to care for his children’s textured hair. The range is centered on baobab oil – the latest ‘hero ingredient’ in hair care, which hydrates and nourishes to the max. Products are also devoid of any ‘nasties’ such as sulfates, parabens, petrochemicals, and phthalates. Their Intensive Hydrating Hair Masque is perfect for restoring parched, damaged tresses to their former glory – just leave it in overnight for it to work its magic. £11.99 myhairandbeauty.co.uk


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