Transgender Awareness Week 2019: The secret stress of a salon visit that Pantene is hoping to change
It's Transgender Awareness Week, and Pantene are helping to make a difference to the transgender experience in salons.
Did you know that 93% of UK trans people have been misgendered during a salon visit, with 27% saying it’s happened more than once? It’s not surprising then that almost one third of trans people report feeling stressed every time they visit a hair salon and almost a quarter feel anxious about it.
Meanwhile, a global study with Yale showed that hair is critical for self-esteem and is an important extension and expression of identity. This is why Pantene have launched a new campaign to improve the salon experience for transgender people.
Working with the Dresscode Project, Pantene is helping to create a network of salons across the world where transgender and non-binary people can feel safe and comfortable asking for the hairstyle that they want and deserve, regardless of their gender. The project recruits member salons and stylists and supports them through resources and training on how to create safer salons for LGBTQ+ clients. It then allows clients to search online to find member salons in their area.
Pantene has worked with its Power Squad ambassador and transgender influencer, Paris Lees, and a collective of other inspirational members of the trans community - Angela Ponce, Travis Alabanza and Lea T – to create an inspiring and moving film to be released this week about the importance of hair and acceptance within the context of their personal transition stories.
Pantene will make a 5p donation to the Dresscode Project for every time this video is shared until 3rd December, and they will also donate 5p to the Dresscode Project for each Pantene product purchased at Superdrug stores or on Superdrug.com until 3rd December.