This new skincare brand is celebrating imperfections

With the tagline 'your skin doesn't need a solution, it needs a movement', we can totally get behind the ethos of this skincare brand

Hair & Beauty

Empowering campaigns get our vote, which is why we’re championing the launch of Skin Proud. Its fresh ethos celebrates skin imperfections while offering solutions for our complexion woes.

Currently available exclusively through ASOS, Skin Proud's are no more than £15 at the most expensive. The current range consists of nine products, ranging from serums to moisturisers, and masks to balms. Each product is packed with natural ingredients - the brand is proudly vegan - and focuses on those much-loved skincare saviours, such as vitamin C and retinol.

If that doesn't convince you, it also has the approval of skincare expert Dr Ewoma Ukuleghe.

The packaging takes its cue from affordable skincare heavy hitters Glossier and The Ordinary. It's fun and clear - oh, and it's millennial pink, which makes it a popular subject of Instagram snapshots.

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