The best black-owned businesses to buy from this Black Friday

And Cyber Monday, and beyond that too… When it comes to gifts (for yourself or someone else), here's a list of must-visit shops.


Have you (like us!) been saving your spending sprees for this time of the year when prices take a dive and we can splurge without too much guilt? Black Friday, which officially lands on Friday 26 November, has become something of an extended mega sale, first spreading to Cyber Monday and is now a glorified month-long shopping extravaganza. But before we hit the high street or press buy, let’s remember to put our money towards businesses who are socially and environmentally conscious, especially black-owned businesses who deserve our support.

Where to shop wisely? Here are some of our favourite shops to buy from this Black Friday.

The Small Slice Bakery

Having started as a blog, which then turned into a side hustle, The Small Slice is a flourishing bakery created by Harleigh Reid. For anyone with a London postcode, including ‘RM’ and ‘IG’ ones, you’ll want to take advantage of delivery services which will bring Harleigh’s delicious sweet treats to your door. If you’re planning a special occasion, there’s a custom made option available where the baker will whip up the cake of your dreams. Mmm…

Sammi Maria Jewellery

We know and love her for her YouTube channel, and now we’re firm fans of Samantha Maria’s jewellery line. Designed in line with her ethos of ‘laid back, city girl’ style, the range is inspired by cities around the world. As well as being utterly beautiful, the pieces have been thoughtfully made, and only created when ordered (so the collections are never overproduced). For all that consideration and care, the shiny accessories are surprisingly affordable, with some chains starting from as little as £39.

Round Table Books

For children’s books, don’t look any further than Round Table Books. The Brixton-based shop is like a treasure trove for curious little ones (and big people too!). It’s colourful, bright and all the staff are incredibly well informed on what youngsters might like to read. Categories are well defined if you’re unsure of what to buy – and this applies to the website too. From clearly marked age ranges and genres to what the ‘grown-ups’ might like. They’ve won multiple awards for their work – and they just keep on getting better. If Brixton’s hard to reach, then they deliver too.


As we move into the season of giving, greeting cards might be something you should think about stocking up on. Over on Etsy you can find a crop of brilliant Black-owned craftspeople, and one of our favourites is CandyRays. The London-based shop sells a selection of wonderful cards, wall art, badges, mugs and stickers, using mixed media, illustrations and prints of black girls and women. We love the joyous yoga cards, but one that’s definitely on our list is the ethnic Christmas wrapping paper; you’ll want to adorn all your presents in, we guarantee!

❤ Picked for you ❤

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