Study reveals millions of Brits' appearance insecurites

Think you're the only one with insecurities? New research by skincare brand Skin Proud divulges our biggest confidence knockers...

Hair & Beauty

A recent study has found that a fifth of Brits have had their self-esteem knocked after being looked down on by a stranger. The research, commissioned by Skin Proud, also found that 53 per cent wished they felt more confident in their natural skin.

Skin Proud

Nora Zukauskaite, global head of marketing at Skin Proud, says: “With social media opening the world up, perfect strangers with seemingly perfect physiques are now adding to a general feeling of not being good enough. At Skin Proud we want to help everyone embrace their inner beauty.”

Skin Proud

The study surveyed 2,000 UK adults and revealed a myriad of ways in which people can lose confidence in their appearances. 17 per cent have felt low after comparing themselves to a celebrity, with one in 10 blaming relaity show Love Island as the cause of their self-doubt.

As a result of their low confidence, more than 25 per cent of women won’t leave the house without applying make-up, while 14 per cent don’t feel secure in their own skin because their natural look is different from the image they portray of themselves on social media.

Skin Proud 'champions embracing your skin, texture, pores and all, celebrating the imperfections and perfections, that make you, you'. Their affordable products are 100 per cent vegan, and feature 'straight to the point' ingredients for a transparent approach.

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