Rita Ora becomes the face of Thomas Sabo jewellery
Thomas Sabo launches AW19 Collection with new Global Ambassador Rita Ora in a campaign titled The Magic of Jewellery
Thomas Sabo Autumn/Winter 2019 campaign will present multi-faceted new jewellery and watch innovations, showcased by global star Rita Ora.
Known for her unique, creative and individual style mix, the singer will be the face of the Thomas Sabo world for the next two years and is the focus of the campaign. The lifestyle brands campaign imagery was shot by Cass Bird.
“Wearing jewellery is transforming – through its shine and sparkle. My Thomas Sabo campaign aims to empower women to experience this magical boost of jewellery and to inspire other women to create personal looks full of energy and liveliness”, says Rita Ora.
Rita Ora's self-confident statement and her passion for jewellery are reflected in the new Thomas Sabo designs. Jewellery stars run through the collection as a constantly reinterpreted detail, like a magical design code.
In the foreground are bright jewellery colours with mystical depth, cosmic jewellery interpretations of constellations, continuing through to the true statements of the Collection - iconic Wheel of Fortune designs, magical cats, the compass leading the way and the symbolic labyrinth of life. Each design is intended to remind you that the magical moments in life make your personality shine.
Rita Ora presents the DNA of the Thomas Sabo brand in a new way, with a focused, cool statement. Minimalist designs with the cool lustre of THOMAS SABOS Sterling silver highlight a sense of aesthetics with some designs also available with exquisite yellow gold plating.
The new Autumn/Winter Collection from Thomas Sabo includes rings, earrings, necklaces, bracelets and watches featuring the well-known, broad design variety for women and men and is perfectly designed for personal combinations: from filigree, playful lucky charms to bold looks, minimalist statements and deep symbolism.
As of July 15th 2019, you can shop the collection presented by Rita Ora in all Thomas Sabo stores worldwide, at www.thomassabo.com and in selected official stockists.