Red hair is trending right now!

From tonal terracottas to deep cherry red, red hair is firmly on our radar and looks amazing against ALL complexions

Hair & Beauty

Fancy giving your hair a colour injection? Why not become a riveting redhead.

Rihanna cherry red waist-length braids

It's the colour of the moment that everyone if vying for and it's so versatile too. Rihanna made her debut in cherry red by wearing waist-length box braids and Wella's ambassador, Zoe Irwin conjured up a whole new palette using a mixture of terracotta glazes.

Created by Zoe Irwin using Wella Professionals Koleston Perfect Me+ , Blondor and Wellaplex

If you're genetically blessed with the recessive red hair gene you might want to try a temporary colour gloss. It will add a rich tone to your natural hair colour.


Cooler skin tones like Zendaya suit wearing a block colour. This warms up the complexion and makes a flattering contrast against the skin. If you plan on dying your own hair, just like being blonde, there are hair products on the market that cater specifically to red tones. It is worth making the investment as this will prolong the life of your colour and leave locks looking shiny and fresh.


Taking on a new colour means you have to look at your wardrobe and make-up. Do you have the right clothes to make the colour look edgy? Will your day-to-day make-up suit your new shade. To make the case in point, take a look at Zoey Deutch. She wears a flattering eyeshadow that enriches her shade of auburn. The whole look is bought together hence why red is more that just a colour, it's an attitude!

Deep cherries and ruby reds have a pearlescent quality that makes warmer complexions glow. They're also easy to achieve on wigs and weaves because it requires less bleach and processing time. That said, do swot up on aftercare to keep the colour and hair looking box fresh.

Leomie Anderson

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