Primark weighs in on textured hair
The high street giant has teamed up with an A-list hairstylist to bring us textured haircare on a budget! Elbows at the ready!
When Primark reopens its doors, you’ll be glad to hear it’s entered the hair game by teaming up with super stylist Andrew Fitzsimons. He's the man behind the cult coifs of the Kardashians and supermodel Joan Smalls (and the most in-demand celebrity hairdresser on the planet).
The collaborative range includes a biotin-rich shampoo, texture spray and a portable 12 quid hairdryer with an extra long cord. Andrew said, ‘People often ask me how they can create the looks I deliver for my clients at an affordable price point, and this collection does just that'.
With over 15 years' experience in the hairstyling game, it's only natural that Andrew should progress to give his name to a product range. The fact that it's affordable means we can all achieve his signature styles without breaking the bank!
See the entire collection here.