Natural curls dominate Kercare's latest campaign

We're buzzing about conditioning brand Keracare's latest campaign and discussing what it means for the natural hair lifestyle

Hair & Beauty
The tapered rod set

Voluminous curls paired with a shape-defining cut instantly elevates textured hair, making it look healthy and lustrous with minimum effort.

The tumble wave effect

Well placed colour unleashes the full force of textured hair, fact! Create a glamorous finish by mixing tones on the same spectrum.

The 2020 Afro

Reinvented, revamped and reinstated! The modern ‘fro is all about a short back ‘n’ side chop and requires tons of height for the ‘yass’ factor.

The curls that pop

Mastering the art of curl definition is well worth it! The results speak for themselves, and who doesnt want killer coils that pop to perfection?

Let's talk about text

With creative director and textured hair specialist Michelle Thompson

"Textured hair is fashionable, cool and highly versatile - you can wear it any way your heart desires," enthuses award-winning hairstylist Michelle Thompson, the mastermind behind conditioning hair care brand KerCare's latest series of trend-hitting curly manes. The message is loud and clear: natural hair, aka textured hair, is here to stay and warrants our full, undivided attention.

"It's fantastic to see more and more women embrace and fall in love with their curls and it's important that it's reflected in the media and our daily lives,”

Michelle continues. “Yes, it might take more care, but textured hair can fit the bill no matter what type of woman you are. Whether you’re professional, sporty or eccentric there’s a look for you and that’s what we tried to reflect in this cutting-edge campaign.”

Photography by Richard Miles. Creative director and hair by Michelle Thompson using KeraCare. Make-up by Jessica Williams and Marshayna Suban. Styling by Claire Frith.

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