Make-up for the mandem

Foundation is no longer just for women. In 2021, more men are including it in their daily routines than ever before.

Hair & Beauty

Make-up for men is on the up. According to Allied Market Research, the male global personal care market will reach $166bn by 2022. Rapper A$AP Rocky put the focus on men’s skincare when he became ambassador for the launch of Fenty Skin, while social media influencers are also powering the trend with famous male beauty vloggers such as Gary Thomas, otherwise known as @theplasticboy, fronting campaigns for L’Oréal and Superdrug. When it comes to make-up, the larger-than-life glow ups seen on Instagram are slowly trickling down to the mainstream man. For an increasing number, make-up is now the norm – particularly if you watch TOWIE and Love Island. Even French president Emmanuel Macron has his own personal make-up artist and a hefty cosmetics bill to match. Beauty brands have been fast to take note and we’ve seen an explosion of new launches that are either gender-neutral or specifically for men. So from bronzers to mascara, here are our favourites for the mandem…

Sleek MakeUP Lifeproof Mattifying Fixing Mist, £6.99
Sleek MakeUP Lifeproof Mattifying Fixing Mist, £6.99

Sleek MakeUP

Fixing Mist

For men looking for endurance, Sleek Make-Up’s Lifeproof Mattifying Fixing Mist promises to keep products in place for up to 12 hours. Super lightweight and oil-free, the formula is kind to the skin while its gender-neutral packaging will appeal to all.

Un_did Water Tint For Face, £19
Un_did Water Tint For Face, £19

UN_DID

Water Tint

Offering sheer to medium coverage, this cooling and hydrating BB cream is enriched with a freshness complex and hyaluronic acid for skincare and enhancement in one hit. Choose from three shades and its colour correcting technology will adapt to your natural tone.

War Paint Foundation, £24
War Paint Foundation, £24

War Paint

Foundation

If you suffer from an uneven complexion, this men’s foundation provides just enough coverage to create a flawless yet natural-looking base. The formula comes in a choice of five different shades to suit all skin tones and is perfect for special occasions or wearing every day.

Green People Volumising Mascara, £17.50
Green People Volumising Mascara, £17.50

Green People

Mascara

Green People’s gender-neutral mascara is designed to tame unruly eyebrows and define eyelashes in a minimal makeup way. Use it alone or with other products to create a perfectly polished yet completely natural looking result.

House 99 All Bright Bronzer, £18
House 99 All Bright Bronzer, £18

House 99

Bronzer

David Beckham’s grooming range includes this gel-textured bronzer that’s great for adding warmth to the skin. Its natural streak-free finish is completely undetectable – even on beards – and treats the skin to an instant hydration boost for a natural-looking healthy glow.

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