Kat Von D Beauty's new vegan innovation

Kat Von D Beauty has just outdone itself by introducing its new liquid-to-powder True Portait Foundation in 40 vegan shades

Hair & Beauty
Kat Von D True Portrait Foundation

The influx of make-up brands releasing 30+ foundation shades continues. But Kat Von D Beauty has gone one step further with its new True Portrait Foundation, which comes in 40 vegan hues. The liquid-to-powder base has been ‘made with love not animals’ and is 100 per cent cruelty free. With values like these, it’s no wonder that American soul singer and animal lover Jhene Aiko has signed up as the face of the campaign.

Kat Von D - Jhene Aiko

Shop the foundation here.

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