Jo Malone supports Black Minds Matter with candle collection
Need a new scent in your life? Support a worthy cause with the perfumer's charity candle range, comprising five floral fragrances.
Treating yourself to that new boujee candle might be a more selfless act than you think. Jo Malone London is now working with British charity Black Minds Matter (BMM) as part of its ongoing efforts to support those suffering with their mental health.
The charity, which was founded by Agnes Mwakatuma, is dedicated to making mental health resources more accessible for all Black people living in the UK, whilst removing stigma and remodelling services to be relevant for the Black community. Jo Malone London will fund twelve-week courses of therapy with certified, professional, Black practitioners, for those requiring support.
Seventy-five per cent of the proceeds from the perfumer's Charity Home Candles will go to various UK-based mental health projects. Now that’s a worthy investment.