Why it’s time to book yourself in for that long-overdue salon appointment
A new campaign is encouraging salon-goers to book in with their stylists to help boost business in the midst of the pandemic.
According to new figures, bookings for professional hair and beauty services around the country are down. Salons are running at 30 per cent less capacity on average than they were pre-Covid while more than 7,300 have gone bust since last March.
Following fears that we could lose more salons from the high street forever, the British Beauty Council’s new ‘Oh hello beauty’ campaign is reminding us (should we need it) that treatments can help us feel our best.
As part of the campaign, the non-profit organisation has created six inspirational short films and social media content to highlight how hairdressing and beauty salons are essential to people’s health and wellbeing. It has also published an open letter to chancellor Rishi Sunak calling on the government to provide urgent financial support for UK salons.
So, if you needed an excuse, this is it: get yourself booked in for that long-overdue salon appointment now!