How to build your brand from scratch

Identify your niche

So you’ve got an idea, but what makes it different?

Start small

Test the water by trying your product or service out on a small group of friends.

Utilise social media

Facebook, Instagram and Twitter are free tools that you can use to market your brand – don’t ignore them and at least set up one account.

Take the load off

Once you’re up and running, think about what you can outsource to free up your time.

Never stop learning

Find a mentor who can guide you when you come across obstacles in your business.