How to become skin confident in 2020

Small but popular aesthetic changes, known as 'tweakments', could be the key to confidence, say skin experts sk:n clinics.

Hair & Beauty

We all have things that we're self conscious about, and for many of us, those concerns revolve around skin. According to a study by sk:n, clear skin, well rested eyes and a glowing complexion are among the top traits guaranteed to give Brits a confidence boost.

A study of 2,000 adults found having smooth skin, shaved legs and wearing make-up also results in a personal uplift. Despite this, 37 per cent admitted they would like to feel more confident in their own skin, with wrinkles, facial hair and acne most likely to affect how they feel. Dry skin, dark eye circles and weight gain were also listed as features which discourage skin confidence.


Social media and skin confidence

Lisa Mason-Poyner, Director of Medical Services at sk:n,which commissioned the research, said: “The study shows just how much some struggle with self-confidence. Men and women of all ages suffer from insecurities and as opposed to drastic image changes, ‘tweakments’ can safeguard people’s best features as well as boost confidence levels.

“In the growing age of social media and self-comparison, consumers are continually seeking information on how they can boost their confidence. It’s interesting to see the changes which may seem little to others, such as lip fillers, a new hairstyle and reduced lines can help Brits feel much better in themselves.

“As the most trusted brand in medical aesthetics we provide consumers with insight and educational content to inform their decision making.”

Social media was revealed to have an effect on a fifth of adults’ self-assurance and almost a quarter – 23 per cent – admitted what their other half thinks influences their appearance. A further 48 per cent said their own opinion is the biggest inspiration on their looks and two in five said a photo of themselves which they disliked made them want to change.

Worryingly, 43 per cent do not speak openly about their insecurities, due to a third feeling embarrassed and a quarter worry sounding as if they are asking for compliments.

Milk Makeup

Skin 'tweakments'

As a result of this, a sixth of adults would consider a ‘tweakment’ – an aesthetic treatment, such as botox, as opposed to plastic surgery - to give them a personal boost. And a further one in eight have debated having lip fillers, mole removal and a skin peel.

More than half said that if they were to consider skincare treatments, it’s important they are in a clinical and regulated environment.

Lisa added: “sk:n clinics has been lobbying for administration to be restricted to registered healthcare professionals with the appropriate medical qualifications, skills and experience for years. As a leader in the industry it’s important that we provide consumers with professional insight and education on the subtle tweaks they can make to boost their confidence in a safe and regulated way.

“We have recently launched a report which focuses on why tweakments are increasingly popular and how they are inextricably linked to levels of self-confidence and positive self-image. Through the first chapter we explore the barriers to having true skin confidence and how to break them down to be empowered in our own skin."

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