Everything you need to know about Alicia Keys' skincare brand
Ever since the singer announced her foray into the beauty industry, we've been obsessed with finding out every detail about the launch!
Hot on the heels of Jessica Alba, J.Lo and Pharrell Williams, Alicia Keys is the latest celebrity to enter the beauty domain with her new Keys Soulcare Collection. Touted as clean and holistic, we'd expect nothing less from the anti-make-up goddess.
Which products will launch in the first drop?
The first instalment, aptly named First Ritual, comprises a candle, moisturiser and facial roller.
The Sage + Oat Milk Candle is designed to relax, calm and clear your thoughts. Packaged in a simple black glass container, this will look chic in any room! The Skin Transformation Cream and Obsidian Facial Roller are designed to be used alongside each other in your skincare routine. The cream features hydrating, plumping and nourishing plant-based ingredients for a clean-but-effective approach to beauty. Made with obsidian (a volcanic glass forged from quickly cooled lava), the facial roller bring a cooling touch to the skin to soothe puffiness and enhance suppleness.
Prices start from $25.
When will Keys Soulcare launch?
The collection has already launched in the US, but will be available for global shipping at the end of January 2021. Global customers can order pre-order now from the Keys Soulcare website, and receive a free gift and sample for a limited time.
Who is Keys Soulcare for?
Keys worked hard to design an inclusive brand that focuses on wellbeing for all. More specifically, Keys Soulcare is clean, cruelty-free and dermatologist-developed, meaning that the skincare products should be suitable for a wide range of skin types.