Dyson x Haircrush: The experience for afro & curly hair
Dyson x Haircrush held an event at the Dyson Beauty Lab in Mayfair celebrating afro hair and Dyson's new tools for curls
Dyson x Haircrush hosted a collaboration event on Thursday, 5th December - the Supersonic Experience for Afro and Curly hair - from 6:30pm-9:30pm at the Dyson Beauty Lab in Mayfair.
The event celebrated the innovation behind the wide tooth comb attachment and diffuser for Dyson's supersonic hair dryer - specifically designed for afro and curly hair types using the latest Dyson technology. Haircrush brought together x30 select attendees from hair and beauty influencers to hair stylists.
It was an intimate evening of black girl magic, free flowing drinks and food, discussions, demonstrations and mini talks with the most inspiring women in the UK's black hair care space.
Joycelyn, Co-founder of Afrocenchix, said: "I haven't got a question, I just wanted to comment. I want to say how proud I am of Dyson. As a black woman, I feel heard. I feel like all my hair concerns have been considered through this product. Now I feel like this about Dyson, I'm going to buy a vacuum cleaner, the hair dryer and everything else!"
Antoinette, Founder of Haircrush, said: "We are so passionate about this collaboration. These are the brands Haircrush will continue to work with. Brands that are truly thinking of Afro and Curly hair types when creating, formulating, developing their products."
Zita Ebunam, Lead Stylist at Dyson, said: "The event was truly incredible - it was was amazing to share our concerns as a community and see how Dyson has taken over 6 years to develop a product that tackles all these concerns."
Find Dyson's hair accessories here.