Dyson predicts hair health to be a trend following lockdown
Lockdown has given our hair a breather from heat styling - now, many of us don't want to sacrifice hair health ever again!
According to Dyson's global styling ambassador Jen Atkin, lockdown has provided respite for the nation's hair. Staying at home has meant less need for heat styling, which is a habit that's expected to continue as normality resumes. She says: "We're anticipating a trend for people wanting to achieve their desired style with less heat. That’s where the Intelligent Heat Control technology within Dyson styling tools will help."
Dyson's hair tool portfolio now includes the iconic Supersonic Hair Dryer, Corrale Straightener and the Airwrap Styler. Each tool boasts features which allow for heat regulation and control, allowing you to style your hair while protecting it from extreme heat damage.