Digital purple is the tech-inspired shade taking over the make-up scene

Serene and escapist, this blue-toned purple shade draws inspiration from virtual culture - and, best of all, pops on any skin tone.

Style

Hailed by trend forecaster WGSN as the shade of the year (colour experts at Pantone have also announced the blue-purple shade Veri Peri as this year's trendiest colour), expect to see 'digital purple' everywhere, from homeware, to cars, to clothes, to make-up. When it comes to the latter, influencers and make-up artists are already showing us what the colour can do to make your features pop - especially when it comes to accentuating the eyes. The light tone of this colour, in combination with a dark eyeliner or contrasting shade, can bring a fun and fierce edge to your look, despite the colour's calming properties.

Here are the faces we're currently inspired by:

Digital purple makeup
@tiarra_oliviaa
Digital purple makeup
@beautybyyasi
Digital purple makeup
@kamillegregory
Digital purple makeup
@isabelleikpeme
Digital purple makeup
@noelleplay
Digital purple makeup
@halfagemini
Digital purple makeup
@a.johnnz

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