Clinique invites customers to find their perfect shade
Clinique has discovered a proven method for finding your perfect lip shades using an algorithm based on the Golden Ratio
It's one struggle to find your exact foundation match, but to find your perfect nude lipstick shade AND correctly pair the two, is a mean feat!
However, with the industry placing more importance on catering for a diverse range of skin tones, it's getting much easier to nail those shades. Clinique is one high street brand that has paid special attention to helping consumers get the nude lipstick and foundation pairing right.
With their Even Better Makeup range, customers can pair their ideal foundation shade with three nude lipstick shades to suit every occasion. Their system works by utilising the 'Golden Ratio', which most commonly appears in art and nature. Based on this ratio, Clinique created an algorithm called Clinique Shade-Match Science, which finds the best combination of these products for the individual skintones of their customers.
"We begin with your face foundation as a reflection of your true skin shade. We then plot that exact shade on a three-dimensional colour wheel, which factors in not only tones and undertones, but also the variation in shade between your cheek and your neck. We apply our algorithm, which yields a new data point on the wheel. That point equals the lip shade that best complements your complexion. By deepening the pigment on this shade, we can create three levels of intensity, giving you three ultra-flattering options to match to your mood."
Clinique celebrated the launch of this new system by asking consumers to take part in the campaign alongside their favourite influencers. Among the big names were Emma Connolly, Melissa's Wardrobe, CC Clarke, Callie Thorpe, Celine Bernaerts and Safiyah Tasneem.
The Even Better Pop Lip Colour Foundation features a smooth, feather-resistant application with a non-creasing and non-flaking formula. The satin finish lipstick provides long-wearing colour for up to eight hours, and actually conditions and moisturises lips with vitamin E.
Find your matches and shop the range here.