British make-up artist Joy Adenuga launches her first lash line

Tired of fake OTT lashes? Then cast your eyes over new cruelty-free lash line ByJoy, created by make-up artist Joy Adenuga. The debut collection, Flower Power, consists of light fluffy strip lashes that give an au naturel finish - even in pictures.

Joy said on the @byjoyadenuga Instagram page, 'Why lashes? - I’m picky and fussy with eyelashes and trying to locate the style I prefer to work with on various eye shapes was becoming difficult. I then made the decision to release my own line of lashes.'

Named after her favourite flowers, the collection consists of:

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Shop at https://www.byjoyadenuga.com/ from £14.95.