British make-up artist Joy Adenuga launches her first lash line

We love homegrown beauty brands, and this incredible lash line from a talented British MUA is definitely one more to covet!

Hair & Beauty

Tired of fake OTT lashes? Then cast your eyes over new cruelty-free lash line ByJoy, created by make-up artist Joy Adenuga. The debut collection, Flower Power, consists of light fluffy strip lashes that give an au naturel finish - even in pictures.

By Joy Adenuga - Lash packaging

Joy said on the @byjoyadenuga Instagram page, 'Why lashes? - I’m picky and fussy with eyelashes and trying to locate the style I prefer to work with on various eye shapes was becoming difficult. I then made the decision to release my own line of lashes.'

Named after her favourite flowers, the collection consists of:

By Joy Adenuga - Baby's Breath
Baby's Breath
By Joy Adenuga - Calla Lily
Calla Lily
By Joy Adenuga - Hydrangea
By Joy Adenuga - Snap Dragon
Snap Dragon

Shop at from £14.95.

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