British Council works with local designers in Kenya
The British Council has launched a business programme with the aim of boosting the profiles of African designers during the pandemic.
To counteract the crippling effects the pandemic has imposed on the fashion industry, the British Council launched a creative programme, named Creative DNA, to boost the exposure of African designers. This programme is focused on promoting alternative and innovative approaches to the global fashion system with the ambition of demonstrating that the fashion sector in Kenya is a professional choice for young people and a valuable contributor to the creative economy.
The 12-month bootcamp-style course helped 11 emerging designers hone their business, marketing and digital skills. The fruits of their labour can be seen in digital magazine Wauzine, which showcases their designs in a high fashion shoot set against Nairobi’s colour-rich backdrop.
Wauzine, which derives from ‘Wau’ a Nairobian for ‘Wow’ is designed and created by Fashion Scout; with Helen Jennings, Co-founder and Editorial Director of Nataal Media as Features Editor, which showcases exclusive photoshoots under the creative direction of Sunny Dolat, Fashion Curator and Co-founder of The Nest Collective.