Braids are lockdown bestsellers
Wondering what other people are buying during lockdown? There's one Spell Beauty product which has topped all others...
While salons across the UK may be preparing for their re-opening, many of us have still had to cope without the expertise and convenience of a visit to the hairdresser for around three months.
Luckily, with the help of online tutorials and the ability to order on the web, dedicated salon-goers have been able to care for their tresses at home! With this rise in online orders, Spell Beauty has seen an interesting trend...
Topping the chart for lockdown hair looks, braids are our go-to protective style. For the past four weeks, Spell Beauty has seen a 76 per cent increase in sales of X-Pression Ultra Braid, which now comes in a bevy of icy cool pastel tones.
Coming in at a close second is the X-pression Ultra Braid Pre-Stretched. There's no prep needed, and the hair is designed with a natural tip finish for wearing straight out of the pack.
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