Black-owned hair and make-up brands to follow now
From their gorgeous packaging to their fabulous formulations, here are the Black-owned brands you'll want to see on your feed.
If you've followed the same few cosmetics brands for years, it's time to shake up your feed. There are thousands of independent, Black-owned brands making waves in the hair and make-up industries, that diversifying your feed in 2020 really isn't that difficult! However, if you need a push in the right direction, we've put together a list of eight amazing brands to follow right now.
Follow for: Natural hair and bodycare products in plastic-free packaging. Great for the environment, and great for you!
The Wild Curl
Follow for: Vegan haircare for natural curls with products featuring pure essential oils. We're all about having delicious-smelling hair!
Makeup Addiction Cosmetics
Follow for: Seriously intense pigments and inclusive, cruelty-free beauty. Get ready to see plenty of colour!
Follow for: Covetable packaging and beautiful formulations for all skin tones. Plus, make-up inspo from artists and enthusiasts of all backgrounds.
Follow for: Rich pigments and affordable products, plus inspiration make-up looks and super helpful tutorials from make-up artists.
V Beauty Cosmetics
Follow for: 100% vegan nail polish and amazing bath bombs in all shapes and sizes (look out for the lust-worthy pamper sets!).
Follow for: Plant-based haircare, natural hair inspo and relatable memes, as well as haircare advice from founder, Kam.
Follow for: The UK's first indie polish brand championing #SwatchDiversity, with pretty nail polish shades and formulations.