Alice Dearing breaks down barriers for BAME swimmers

A new collab between Alice Dearing and swimming brand Soul Cap aims to promote diversity and inclusivity in the world of swimming


We've already talked about the long-standing myth that black girls don't swim, but now one of the world's top marathon swimmers, Alice Dearing, and swimming brand Soul Cap are on a mission to quash this misconception for good with their groundbreaking new partnership.

Alice Dearing
Alice Dearing

Swimming workshops

Through a set of community-based workshops in local swimming pools across the country, Dearing and Soul Cap are aiming to give ambitious swimmers from the BAME community the motivation and guidance they need to develop and become confident swimmers, with advice and tips from an international champion.

Alice Dearing x Soul Cap

"Growing up, I was blessed to have had so much support as I worked my way up to swimming for Great Britain," said Dearing. "But I know that swimming as a sport hasn't always been seen as accessible to people from minority communities. Increasing diversity in the water is a huge passion of mine, so with Soul Cap and these new swimming workshops, we hope we can start to dispel those barriers."

Alice Dearing x Soul Cap

The perfect partnership

Dearing has been trailblazing on the global swimming stage since she was 19, when she was crowned World Junior Open Water Champion in 2016. Currently, she is aiming to qualify for the Olympic Games, where she would be the first woman of colour to swim for Great Britain.

"When we heard about Alice and her mission, we immediately felt a connection," said Michael Chapman, Director at Soul Cap. "We felt that we shared those same values, and we're excited to do our part to help."

Soul Cap owners Ahmed Salawudeenx and Michael Chapman
Soul Cap owners Toks Ahmed and Michael Chapman

Founded in 2017, Soul Cap has become the market-leading brand in swimming caps for big hair, shipping over 30,000 products to countries all over the world and appearing in The Independent's 10 Best Swimming Caps.

❤ Picked for you ❤

Go Up