Affirmcare showcases 'real hair' in latest campaign
What is 'real hair' these days? Avlon's AffirmCare brand launches a beautiful new campaign to show us what it's all about
The natural hair movement dominated the last decade. And while there’s much to celebrate, the reality is that women choose to wear their hair in a variety of ways - relaxed, transitioning, or all of the above. Not wanting to leave anyone out of the conversation, Affirmcare has launched a stunning campaign featuring women wearing their ‘real hair’ - sending out the message that all textures should be loved and valued.
Browse the images from the campaign below: