6 online hair & beauty gurus to follow in 2020
We've spent hours trawling online tutorials and feeds to bring you six of the best virtual hair and beauty stars to follow this year.
Best for: Playful glam
Taking up the baton as an ASOS plus size ambassador, Sophia does not shy away from out-there looks. Her body confidence and penchant for experimental make-up and natural hair has curbed our boredom and given us hours to play with new looks from catchy eye designs to throwback celebrity inspired styles. Her textured hairstyles get a 10 out of 10 too.
Best for: DIY hairdressing
From weave washing to executing the perfect braid takeout, salon owner Myriam Kone of Mimi et Mina has been a virtual hair saviour. Whilst WFH, we've been treated to weekly IGTV uploads where Myriam carries out a DIY hairstyle or treatment on her own locks. Her bite-size videos are easyto- follow and we love the afrobeats backing music. Such a vibe!
Best for: Wedding make-up
Need a big dose of bridal make-up ideas? Then we highly recommend following Joy Adenuga the melanin make-up specialist who serves a slew of high-end editorial glam and real-life looks almost on a daily basis. Best of all, Joy uses a mixture of models and everyday women to demonstrate how each look can be achieved – which means there's hope for us all.
Best for: skin care
Throughout lockdown Adeola has not let her skin regime slide. The Pat McGrath artistry manager and glowup babe does a stellar job of sharing the latest products and gizmos for achieving a flawless (and boy, do we mean flawless) complexion. So we can follow suit her captions are a comprehensive breakdown tagging the brand and full name of the items used.
Best for: Haircare
With hair shops off limits we turned to the curl care subscription box Treasure Tress to fulfil wash-day needs. We signed up with the black-owned brand which continues to go from strength to strength building its followers. Each month the box is loaded with full-sized products from the bestselling and upcoming brands. Could this be the future for hair shopping? We think so.
Best for: Movers & shakers
For the who’s who in the world of hair and beauty tune in to Antidote Street’s IG Live chats where founder Winnie Awa wax lyrical with entrepreneurs, educators and experts who bring a fresh take to all things pertaining to black beauty. With features from upcoming natural hair brands such as Hin & Nunk this is fast becoming the digital destination for textured hair.