5 celebrities with natural hair brands
These boss women aren't just the master of one trade - they're making the transition to build their own lock empires.
Haircare is big business. Globally it is worth over $87.9 billion US dollars. And with today’s biz-savvy celebrities realising that it makes financial sense to go beyond the TV screen or concert venue, the atmosphere is ripe for career diversification. And what better way to do so than by leveraging your star power with a tangible commodity that can be marketed worldwide (hey, RiRi)?
But the hair business is no walk in the park. It’s competitive, ever-changing, and its consumers are knowledgeable and know exactly what they like (and what they don’t). Add in the current culture of instant feedback on social media and it certainly takes courage to put a product out there on the global market. But that’s exactly what these fearless star entrepreneurs have achieved. Here we weigh up their exciting hair brands and how they are fairing in the thriving black hair market...
Moore Haircare by Kenya Moore
Renowned for her healthy-looking locks, it was only a matter of time before reality star Kenya Moore released her own haircare line.
So far, the reviews have been mainly positive. The Moore Haircare Edges Hair Follicle Stimulator received a five star rating on Amazon.com with one verified customer writing: “After carefully removing my lace wig, I noticed I lost all my edges. I used Moore edges for a week and noticed my edges growing back. I use it daily and love the consistency (like shea butter). Thank you Kenya!!!!!”
Pattern by Tracee Ellis Ross
Tracee Ellis Ross is considered #hairgoals, however the actress confessed to her 7.7 million Instagram followers that accepting her hair in all its glory has been a lengthy one. In the quest to honour curly girls around the world, she released Pattern Beauty last year.
The reviews have been mixed. But despite the lukewarm reception’, many agree that the range is a welcome addition to the growing number of natural haircare brands on the market that boast a premium look and feel.
TPH by Taraji P. Henson
Who doesn’t love Taraji P Henson? Her commitment to social causes is inspirational while her documented hair journey on Instagram is encouraging women to embrace their natural vibe.
TPH was launched recently in the US and is aimed at all hair types. At a glance, the scalp cleansers stand out (have you ever seen a three-fork comb nozzle before?). Also, sassy names such as Make it Rain conditioner and Hustle & co. cowash tap into Taraji’s Cookie persona. Our fingers are firmly crossed for an official UK release date.
My Little Coco by Rochelle Humes
In addition to releasing a children's book, presenter Rochelle Humes joined the ranks of hair entrepreneurs earlier this year with the release of her curl care range, My Little Coco.
Describing the venture as a 'passion project', the line up which includes a Whipped Coconut Conditioner and Detangling Coconut Water, has undergone all the necessary tests to be approved by the experts. Steering clear of parabens, sulphates and dyes, the formulas are so gentle it can be used on newborns, babies and children.
Flawless by Gabrielle Union
Hollywood actress Gabrielle Union has joined the ranks of hair entrepreneurs via the release of her range aptly titled Flawless (seriously…we’ve never seen the actress have a bad hair day). She states that she created the line of haircare products after years of being a self-titled 'guinea pig' for stylists who weren't equipped to work with her hair. After noting which products worked, which didn't, and which products should never be used together, Union poured her elite knowledge into Flawless' mint-blue tubs and tubes for a variety of hair types.
The line of products includes shampoos, conditioners and a hair masque blended with ingredients such as Argan, avocado, Marula oils and naturally derived pea protein, that’s rich in essential amino acids and helps to prevent breakage.