4 cosmetics brands ticking sustainability boxes with product refills

As refills become convention in supermarkets, pharmacies and more, we look at the cosmetics brands adopting refillable packaging.

Hair & Beauty

In a bid to become more sustainable, brands are taking up the refill concept. The Body Shop will roll out refill stations across 500 stores where you can use the refillable aluminium bottle to top up on your best-loved shampoo and conditioners, hand washes and shower gels.

The Body Shop refill

The Body Shop said on their Instagram page, 'This year, we kickstarted our ambitious rollout of in-store refill stations to make switching to refills irresistibly easy, helping more people opt out of packaging and eliminate waste before it reaches the bathroom shelf. By the end of this year you'll be able to refill our best-loved shower gels, shampoos, conditioners and hand washes in 500 stores worldwide - and we’re just getting started.

'Switching to refills is easy, better for the planet and better for your wallet. Here’s how it works: Step 1 - pick up one of our aluminium bottles. Step 2 - ask a member of our friendly team to fill it up with your favourite shampoo, conditioner, shower gel or hand wash. Step 3 - once you’ve finished, give it a good rinse and dry, bring it back and refill it.'


As an early adopter of recyclable shampoo pouches, Hairstory’s refill club is full of money-saving perks. The subscription provides customers with a refillable travel container and shower container, both of which can be topped up with the brand's natural hair cleansers that are designed to be used without conditioners - so you don't have to spend money on multiple products.

Marc Jacobs Brow Wow Duo
Marc Jacobs Brow Wow Duo, £24

Make-up products are in on the refill act too – our frontrunners are Marc Jacobs and Paul & Joe. Marc Jacobs' Brow Wow Duo comes with one pencil refill, and separate refills are also available on site. Meanwhile, Pual & Joe's Lipstick Refill fits seamlessly into their lipstick case, and comes in a variety of berry shades.

Paul & Joe Lipstick Refill
Paul & Joe Lipstick Refill, £14

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